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PSi is designed to accelerate your decision-making
The pipeline: discussion, to data, to decision
Backed by the leading academic research
Collective and artificial intelligence
Get the best of both worlds with PSi’s AI-powered platform supported by cutting edge behavioural human research 1-4.
Our Natural Language Processing (NLP) model helps transform voice-led discussions into parsable data, while our collective intelligence human behaviour model surfaces the innovative solutions that exist within the wisdom of crowds.
PSi is also designed to collect a robust data set by reducing the impact of social biases such as herding or “loud voices,” so that analysis accurately represents the true landscape of opinions and insights.
Pescetelli, N., Rutherford, A., & Rahwan, I. (2021). Modularity and composite diversity affect the collective gathering of information online. Nature Communications, 12(1), 3195. https://doi.org/10.1038/s41467-021-23424-1
Navajas, J., Niella, T., Garbulsky, G., Bahrami, B., & Sigman, M. (2018). Aggregated knowledge from a small number of debates outperforms the wisdom of large crowds. In Nature Human Behaviour (Vol. 2, Issue 2, pp. 126–132). https://doi.org/10.1038/s41562-017-0273-4
Kao, A. B., & Couzin, I. D. (2014). Decision accuracy in complex environments is often maximized by small group sizes. Proceedings. Biological Sciences / The Royal Society, 281(1784), 20133305. https://doi.org/10.1098/rspb.2013.3305
Kao, A. B., & Couzin, I. D. (2019). Modular structure within groups causes information loss but can improve decision accuracy. Philosophical Transactions of the Royal Society of London. Series B, Biological Sciences, 374(1774), 20180378. https://doi.org/10.1098/rstb.2018.0378
Qualitative and quantitative data analysis from the conversation is immediately available on the PSi data dashboard, detailing the map of opinions and measuring levels of consensus and polarisation.
Analytics designed to drive insights
PSi’s analytics run through each discussion and are designed to provide actionable, AI-generated insights—not just a raw data collection.
PSi automatically segments the conversation data, providing answers about important subgroups such as: How do women talk about the topic? Or: What ideas do Gen Z support?
You are the Data Controller. Our clear Data Protection Addendum outlines how data is only collected for providing primary research services for our clients.
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